Spin The Vote

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We did it!

Posted: Monday Nov. 12th 2012

We did it! Spin the Vote was part of a national wave of participation in the 2012 election by people under 30. Young people once again increased their share of the electorate and played a major role in the presidential election. We're proud that we created the first-ever political program inspired by electronic dance music. We were on the ground in festivals and shows across the country in 2012.

Spin the Vote reached more than 2 million EDM fans online and in person at dance music events, with messages from their favorite DJs about the importance of voting. We registered thousands of voters.

According to national exit polls shared by Rock the Vote, the share of votes cast by those under 30 increased from 18% in 2008 to 19% in 2012, and those voters favored the President by a margin of 60% to 36%.

The Center for Information and Research on Civic Learning and Engagement
(CIRCLE) released an exclusive turnout estimate yesterday showing that 22-23 million young Americans (ages 18-29) voted in yesterday's presidential election - that's at least 49% - maintaining the youth turnout levels of 2004 and 2008 and creating a new normal for participation as the Millennial generation enters the electorate.

CIRCLE also reports that "at least 80 electoral votes depended on the youth vote," citing that voters under the age of 30 were the deciding factor for President Obama's victories in states such as Ohio, Pennsylvania, and Virginia. Voters under 25 had a big impact, and candidates ignore our importance at their own risk.

Based on our conversations with EDM fans at events all summer, we bet the youth voter turnout would have been even higher had the Republicans fielded a candidate that appealed to young people the way that Ron Paul did during the primaries. Let’s hope that by the next presidential election cycle, both parties are talking about the issues that are important to the EDM community.

Stay tuned for more Spin the Vote opportunities in our home town of Los Angeles – we've got a mayor’s race coming up in March 2013 – we can't wait to Spin the Vote in LA.